Get the tea on building a strong business from the inside out.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Battle Flags Music
Operations Research / Business Strategy / Integrated Brand Identity Design / Marketing Communications Design / Art Direction
New York City, NY
︎︎Where we were. Battle Flags Music needed a brand identity that would help them cut through the noise of the indie music scene. While they had musical talent, they lacked the tools to build a consistent, memorable presence across various platforms and touchpoints.
︎︎ Where we wanted to be.The band aimed to establish a distinctive brand presence that would be both memorable and maintainable, helping them build recognition while preserving their creative authenticity.
Operations Research / Business Strategy / Integrated Brand Identity Design / Marketing Communications Design / Art Direction
New York City, NY
︎︎Where we were. Battle Flags Music needed a brand identity that would help them cut through the noise of the indie music scene. While they had musical talent, they lacked the tools to build a consistent, memorable presence across various platforms and touchpoints.
︎︎ Where we wanted to be.The band aimed to establish a distinctive brand presence that would be both memorable and maintainable, helping them build recognition while preserving their creative authenticity.
︎︎How we got there. We developed a systematic approach to brand communication that could be easily implemented across all platforms. The system was designed to be both robust and flexible, allowing the band to maintain brand consistency while exploring their artistic evolution.
Through carefully crafted guidelines and templates, we created a toolkit that made brand deployment intuitive and efficient. This enabled Battle Flags to focus on their music while maintaining a professional and engaging presence across all touchpoints.
The result was a dynamic yet cohesive brand identity system that grew with the band, helping them build recognition and engage with audiences authentically.
Through carefully crafted guidelines and templates, we created a toolkit that made brand deployment intuitive and efficient. This enabled Battle Flags to focus on their music while maintaining a professional and engaging presence across all touchpoints.
The result was a dynamic yet cohesive brand identity system that grew with the band, helping them build recognition and engage with audiences authentically.
