We build strong businesses from the inside out.
At Chai Gate, our six strategic service pillars and time-tested methodology blend dialogue and data to clarify your most valuable offerings, highlight stakeholder needs, and align with market fundamentals — revealing powerful opportunities for your brand and business.
Then we unlock those opportunities together through stories, systems, and design — creating lasting value for you by accounting for everyone.
At Chai Gate, our six strategic service pillars and time-tested methodology blend dialogue and data to clarify your most valuable offerings, highlight stakeholder needs, and align with market fundamentals — revealing powerful opportunities for your brand and business.
Then we unlock those opportunities together through stories, systems, and design — creating lasting value for you by accounting for everyone.
Battle Flags Music
Operations Research / Business Strategy / Integrated Brand Identity Design / Marketing Communications Design / Art Direction
New York City, NY
︎︎Where we were. Battle Flags Music needed a brand identity that would help them cut through the noise of the indie music scene. While they had musical talent, they lacked the tools to build a consistent, memorable presence across various platforms and touchpoints.
︎︎ Where we wanted to be.The band aimed to establish a distinctive brand presence that would be both memorable and maintainable, helping them build recognition while preserving their creative authenticity.
Operations Research / Business Strategy / Integrated Brand Identity Design / Marketing Communications Design / Art Direction
New York City, NY
︎︎Where we were. Battle Flags Music needed a brand identity that would help them cut through the noise of the indie music scene. While they had musical talent, they lacked the tools to build a consistent, memorable presence across various platforms and touchpoints.
︎︎ Where we wanted to be.The band aimed to establish a distinctive brand presence that would be both memorable and maintainable, helping them build recognition while preserving their creative authenticity.
︎︎How we got there. We developed a systematic approach to brand communication that could be easily implemented across all platforms. The system was designed to be both robust and flexible, allowing the band to maintain brand consistency while exploring their artistic evolution.
Through carefully crafted guidelines and templates, we created a toolkit that made brand deployment intuitive and efficient. This enabled Battle Flags to focus on their music while maintaining a professional and engaging presence across all touchpoints.
The result was a dynamic yet cohesive brand identity system that grew with the band, helping them build recognition and engage with audiences authentically.
Through carefully crafted guidelines and templates, we created a toolkit that made brand deployment intuitive and efficient. This enabled Battle Flags to focus on their music while maintaining a professional and engaging presence across all touchpoints.
The result was a dynamic yet cohesive brand identity system that grew with the band, helping them build recognition and engage with audiences authentically.
