Get the tea on building a strong business from the inside out.
Chai Gate’s five service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, creating value for you by accounting for everybody.
Chai Gate’s five service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, creating value for you by accounting for everybody.
Powerfoods
Operations Research / Consumer Research & Customer Journey / Market Research / Competitive Analysis / Business Strategy / Brand Messaging / Integrated Visual Brand Identity Design / Marketing Communications / Packaging Design
Lisbon, Portugal
︎ Where we were. Powerfoods had a powerful mission but struggled to connect with their audience. Despite offering products that promoted both personal and planetary health, their story wasn't resonating with potential customers, and they lacked clarity in their brand communication.
︎Where we wanted to be. The company aimed to position itself as the definitive voice in healthy living, making their brand synonymous with both personal wellness and environmental responsibility. Their vision was to transform the Western diet by empowering people to take control of their health while protecting the planet.
Operations Research / Consumer Research & Customer Journey / Market Research / Competitive Analysis / Business Strategy / Brand Messaging / Integrated Visual Brand Identity Design / Marketing Communications / Packaging Design
Lisbon, Portugal
︎ Where we were. Powerfoods had a powerful mission but struggled to connect with their audience. Despite offering products that promoted both personal and planetary health, their story wasn't resonating with potential customers, and they lacked clarity in their brand communication.
︎Where we wanted to be. The company aimed to position itself as the definitive voice in healthy living, making their brand synonymous with both personal wellness and environmental responsibility. Their vision was to transform the Western diet by empowering people to take control of their health while protecting the planet.
︎ How we got there. Through comprehensive market research and customer journey mapping, we identified the disconnect between Powerfoods' mission and their market presence. By developing a clear, compelling brand narrative that aligned with customer values, we transformed their communication strategy and market positioning.
We crafted an integrated brand identity system including messaging pillars that clearly communicated their dual commitment to personal and planetary health. This new identity informed everything from packaging design to marketing communications, creating a cohesive brand experience that resonated deeply with their target audience.
The results were transformative: customer base grew from 12 to 11,000 in just six months, while maintaining operational costs through strategic optimization. The brand achieved a 4.8 rating on review websites, demonstrating strong customer satisfaction and brand loyalty. Today, Powerfoods continues to thrive as a trusted name in sustainable health foods.
We crafted an integrated brand identity system including messaging pillars that clearly communicated their dual commitment to personal and planetary health. This new identity informed everything from packaging design to marketing communications, creating a cohesive brand experience that resonated deeply with their target audience.
The results were transformative: customer base grew from 12 to 11,000 in just six months, while maintaining operational costs through strategic optimization. The brand achieved a 4.8 rating on review websites, demonstrating strong customer satisfaction and brand loyalty. Today, Powerfoods continues to thrive as a trusted name in sustainable health foods.
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