Get the tea on building a strong business from the inside out.
Chai Gate’s five service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, creating value for you by accounting for everybody.
Chai Gate’s five service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, creating value for you by accounting for everybody.
Boroko Music
Operations Research / Business Strategy / Integrated Brand Identity Design / Marketing Communications Design / Art Direction
New York City, NY
︎︎ Where we were. Boroko, an indie music band, needed a cohesive brand identity that would help them stand out in the competitive music scene. While they had artistic vision, they lacked a systematic approach to presenting their identity and engaging with audiences across platforms.
︎︎Where we wanted to be. The band aimed to develop a distinctive visual presence that would be both memorable and manageable, allowing them to build audience engagement while maintaining flexibility to evolve their sound.
Operations Research / Business Strategy / Integrated Brand Identity Design / Marketing Communications Design / Art Direction
New York City, NY
︎︎ Where we were. Boroko, an indie music band, needed a cohesive brand identity that would help them stand out in the competitive music scene. While they had artistic vision, they lacked a systematic approach to presenting their identity and engaging with audiences across platforms.
︎︎Where we wanted to be. The band aimed to develop a distinctive visual presence that would be both memorable and manageable, allowing them to build audience engagement while maintaining flexibility to evolve their sound.
︎︎How we got there. We created a systematic approach to visual communication that the band could easily deploy across all touchpoints. At the heart of this system was a distinctive pattern for elevating social media imagery, ensuring brand consistency while allowing creative freedom.
The system was designed for real-world usability, enabling the band to maintain professional brand presence even while focusing on their music. Through carefully crafted marketing collateral and art direction guidelines, we provided Boroko with tools to engage venues and audiences effectively.
The result was a flexible yet cohesive brand identity that grew with the band, helping them build recognition while staying true to their artistic evolution.
The system was designed for real-world usability, enabling the band to maintain professional brand presence even while focusing on their music. Through carefully crafted marketing collateral and art direction guidelines, we provided Boroko with tools to engage venues and audiences effectively.
The result was a flexible yet cohesive brand identity that grew with the band, helping them build recognition while staying true to their artistic evolution.
