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Los Angeles Distillery
Operations Research / Consumer Research / Business Strategy / Brand Architecture / Brand Positioning / Brand Identity / Product Messaging / Product Naming / Packaging Design / Illustration / TTB Permits / Trademark Registration
Los Angeles, California
︎ Where we were. With decades of experience in designing, manufacturing, and installing distilleries worldwide, the leaders at Los Angeles Distillery decided to begin bottling premium artisanal spirits under their own brand.
︎Where we wanted to be. LA Distillery aimed to establish itself as a renowned producer of premium quality, small-batch artisanal spirits from California.
︎ How we got there. To develop a multi-variant, limited-release spirits brand, we began by researching consumer preferences for specialty purchases. We discovered that consumers value consistent details, brand transparency, and the age of the spirit when assessing its value.
Operations Research / Consumer Research / Business Strategy / Brand Architecture / Brand Positioning / Brand Identity / Product Messaging / Product Naming / Packaging Design / Illustration / TTB Permits / Trademark Registration
Los Angeles, California
︎ Where we were. With decades of experience in designing, manufacturing, and installing distilleries worldwide, the leaders at Los Angeles Distillery decided to begin bottling premium artisanal spirits under their own brand.
︎Where we wanted to be. LA Distillery aimed to establish itself as a renowned producer of premium quality, small-batch artisanal spirits from California.
︎ How we got there. To develop a multi-variant, limited-release spirits brand, we began by researching consumer preferences for specialty purchases. We discovered that consumers value consistent details, brand transparency, and the age of the spirit when assessing its value.
On the business front, this required the capability to segment and market spirits according to evolving consumer trends while maintaining alignment with the overarching brand identity. We quickly learned that balancing production and packaging costs, such as minimum order quantities (MOQs) and economies of scale, with small batch releases presented a significant challenge.
To address this, we introduced a tiered structure for brand positioning and communication. We encapsulated the essence of 'exceptional distillation' in the logo design and supported it with a secondary tier of communication that combined a visual representation of LA's sun-kissed scenery with the color palette of the distillery’s copper and steel stills. Additionally, we designed a scalable information system that detailed each individual spirit.
This tiered information system enabled the business owners to maintain a lean team and achieve consistent branding and identity, while also keeping packaging costs low. It provided the flexibility needed for LA Distillery to continuously adapt to market changes, swiftly introduce new products, and establish itself as a center of expertise.
To address this, we introduced a tiered structure for brand positioning and communication. We encapsulated the essence of 'exceptional distillation' in the logo design and supported it with a secondary tier of communication that combined a visual representation of LA's sun-kissed scenery with the color palette of the distillery’s copper and steel stills. Additionally, we designed a scalable information system that detailed each individual spirit.
This tiered information system enabled the business owners to maintain a lean team and achieve consistent branding and identity, while also keeping packaging costs low. It provided the flexibility needed for LA Distillery to continuously adapt to market changes, swiftly introduce new products, and establish itself as a center of expertise.
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