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Chai Gate’s five service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, creating value for you by accounting for everybody.
Chai Gate’s five service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, creating value for you by accounting for everybody.
Exposed
Theater Identity Design / Visual Communication / Art Direction
New York City, NY
︎︎ Where we were. "Exposed," a provocative new play exploring themes of sexual freedom, societal judgment, and personal autonomy, needed an identity that could communicate its complex themes while attracting the right audience. The challenge was to create visuals that could handle sensitive subject matter with sophistication and intrigue.
︎Where we wanted to be.The play needed an identity that would capture its central tensions—between public and private, judgment and understanding, ownership and spectatorship—while remaining compelling and memorable for New York's discerning theater audience.
Theater Identity Design / Visual Communication / Art Direction
New York City, NY
︎︎ Where we were. "Exposed," a provocative new play exploring themes of sexual freedom, societal judgment, and personal autonomy, needed an identity that could communicate its complex themes while attracting the right audience. The challenge was to create visuals that could handle sensitive subject matter with sophistication and intrigue.
︎Where we wanted to be.The play needed an identity that would capture its central tensions—between public and private, judgment and understanding, ownership and spectatorship—while remaining compelling and memorable for New York's discerning theater audience.
︎ How we got there. We developed a visual identity centered on the duality inherent in the play's themes. Drawing inspiration from the metaphor of forbidden fruit and the concept of facing truths, we created a sophisticated mark that merged two opposing faces, using negative space to suggest the complexities that often get overlooked in such discussions.
The resulting identity system served as both an intriguing visual signifier and a conversation starter, attracting audiences while subtly reinforcing the play's deeper themes about spectatorship, autonomy, and societal judgment in 21st century America.
The visual language successfully walked the line between provocation and sophistication, creating memorable imagery that lingered in viewers' minds long after the curtain fell, much like the play's challenging questions about freedom and consequences.
The resulting identity system served as both an intriguing visual signifier and a conversation starter, attracting audiences while subtly reinforcing the play's deeper themes about spectatorship, autonomy, and societal judgment in 21st century America.
The visual language successfully walked the line between provocation and sophistication, creating memorable imagery that lingered in viewers' minds long after the curtain fell, much like the play's challenging questions about freedom and consequences.
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