Transform your business from the inside out.
At Chai Gate, we blend dialogue and data to clarify what matters most—the value of your offerings, the needs of your stakeholders, and the market fundamentals that drive long-term growth.
Then we unlock those opportunities together through stories, systems, and design—creating lasting value for you by accounting for everyone.
At Chai Gate, we blend dialogue and data to clarify what matters most—the value of your offerings, the needs of your stakeholders, and the market fundamentals that drive long-term growth.
Then we unlock those opportunities together through stories, systems, and design—creating lasting value for you by accounting for everyone.
Kenta Yonesaka
Brand Strategy / Visual Identity Design / Logo Design for Chief Recording Engineer, Germano Studios | The Hit Factory, NY
New York City, NY
︎ Where we were. Grammy-nominated recording engineer Kenta Yonesaka, chief engineer at The Hit Factory and the talent behind countless chart-topping albums, needed a personal brand identity that matched his stellar reputation in the music industry. Despite working with iconic artists from The Rolling Stones to Madonna, and Kendrick Lamar, his visual identity didn't reflect the caliber of his work or his unique cultural perspective.
︎Where we wanted to be. Our goal was to create a distinctive visual identity that would keep Kenta top-of-mind among the music industry's elite while honoring his Japanese heritage. The brand needed to resonate with both Eastern and Western sensibilities, reflecting Kenta's ability to bridge cultures in his work.
︎︎ How we got there. Drawing inspiration from Japanese Kanji, we crafted a symbol that artfully merged the 'K' and 'Y' of his name into a memorable mark. The design process carefully balanced Eastern cultural elements with contemporary Western design principles, creating a logo as versatile and sophisticated as Kenta's recording expertise.
The result was a timeless logo mark that communicates both heritage and innovation, perfectly representing Kenta's position at the intersection of Eastern precision and Western creativity. The identity continues to serve him well as his client list grows even more impressive, now including collaborations with Netflix, Marvel, and many of music's biggest names.
The result was a timeless logo mark that communicates both heritage and innovation, perfectly representing Kenta's position at the intersection of Eastern precision and Western creativity. The identity continues to serve him well as his client list grows even more impressive, now including collaborations with Netflix, Marvel, and many of music's biggest names.
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