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Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Kenta Yonesaka
Brand Strategy / Visual Identity Design / Logo Design for Chief Recording Engineer, Germano Studios | The Hit Factory, NY
New York City, NY
︎ Where we were. Grammy-nominated recording engineer Kenta Yonesaka, chief engineer at The Hit Factory and the talent behind countless chart-topping albums, needed a personal brand identity that matched his stellar reputation in the music industry. Despite working with iconic artists from The Rolling Stones to Madonna, and Kendrick Lamar, his visual identity didn't reflect the caliber of his work or his unique cultural perspective.
︎Where we wanted to be. Our goal was to create a distinctive visual identity that would keep Kenta top-of-mind among the music industry's elite while honoring his Japanese heritage. The brand needed to resonate with both Eastern and Western sensibilities, reflecting Kenta's ability to bridge cultures in his work.
︎︎ How we got there. Drawing inspiration from Japanese Kanji, we crafted a symbol that artfully merged the 'K' and 'Y' of his name into a memorable mark. The design process carefully balanced Eastern cultural elements with contemporary Western design principles, creating a logo as versatile and sophisticated as Kenta's recording expertise.
The result was a timeless logo mark that communicates both heritage and innovation, perfectly representing Kenta's position at the intersection of Eastern precision and Western creativity. The identity continues to serve him well as his client list grows even more impressive, now including collaborations with Netflix, Marvel, and many of music's biggest names.
The result was a timeless logo mark that communicates both heritage and innovation, perfectly representing Kenta's position at the intersection of Eastern precision and Western creativity. The identity continues to serve him well as his client list grows even more impressive, now including collaborations with Netflix, Marvel, and many of music's biggest names.
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