Get the tea on building a strong business from the inside out.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Volkswagen
Audience Research & Customer Journey Mapping / Competitive Analysis / CX Strategy / Content Strategy / Information Architecture / Website Taxonomy / Digital Product Strategy
For Wunderman Thompson, New York City
︎ Where we were. The landing pages for vehicle models on VW.com were underperforming.
︎ Where we wanted to be. Our goal was for these pages to effectively convert visitors into leads for car dealerships. We aimed to transform them into powerful page experiences that significantly enhanced the sales funnel and positively impacted the brand.
Audience Research & Customer Journey Mapping / Competitive Analysis / CX Strategy / Content Strategy / Information Architecture / Website Taxonomy / Digital Product Strategy
For Wunderman Thompson, New York City
︎ Where we were. The landing pages for vehicle models on VW.com were underperforming.
︎ Where we wanted to be. Our goal was for these pages to effectively convert visitors into leads for car dealerships. We aimed to transform them into powerful page experiences that significantly enhanced the sales funnel and positively impacted the brand.
︎ How we got there. A thorough analysis revealed that the content structure on the website did not align with visitor expectations. Specifically, users interested in vehicle models struggled to locate relevant information, information that would compell them to move deeper down the funnel. The page story was disorganized and the UX illogical, ultimately leading to a suboptimal experience.
This exercise highlighted a deeper issue: The landing pages were not designed with their strategic role in mind, failing to optimize for their one purpose on the customer experience (CX) cycle–to make the sale!
By refocusing on CX principles, redefining the intended function of these pages, and understanding their place in the customer journey, we successfully unified the team around a cohesive approach to page redesign.
Leveraging in-depth customer mind-maps and sales data, we crafted a winning strategy for all future model landing pages. This resulted in a revamped page experience that centers the visitor, delightfully presents essential information, and effectively shifts their mindset from consideration to purchase.
We steered substantial improvements in awareness, consideration, and conversion metrics, achieving a 70% surge in dealership handoffs.
This exercise highlighted a deeper issue: The landing pages were not designed with their strategic role in mind, failing to optimize for their one purpose on the customer experience (CX) cycle–to make the sale!
By refocusing on CX principles, redefining the intended function of these pages, and understanding their place in the customer journey, we successfully unified the team around a cohesive approach to page redesign.
Leveraging in-depth customer mind-maps and sales data, we crafted a winning strategy for all future model landing pages. This resulted in a revamped page experience that centers the visitor, delightfully presents essential information, and effectively shifts their mindset from consideration to purchase.
We steered substantial improvements in awareness, consideration, and conversion metrics, achieving a 70% surge in dealership handoffs.
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