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Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Volkswagen
Audience Research & Behavioral Journey Mapping / Competitive Analysis / CX Strategy / UX + Content Strategy / Information Architecture / Messaging Frameworks Website Taxonomy / Digital Product Strategy + Sales Funnel Optimization /
For Wunderman Thompson, New York City
︎ Where we were. Volkswagen’s landing pages were underperforming, not because the content lacked substance, but because the structure wasn’t built for how people actually shop, decide, or act. The pages reflected internal priorities more than customer behavior.
︎ Where we wanted to be. We set out to change that. We wanted a digital experience built from the driver’s point of view—one that guided real users through a thoughtful, intuitive journey from consideration to dealership, and felt as modern as the vehicles themselves. The goal wasn’t just to inform, it was to convert.
Audience Research & Behavioral Journey Mapping / Competitive Analysis / CX Strategy / UX + Content Strategy / Information Architecture / Messaging Frameworks Website Taxonomy / Digital Product Strategy + Sales Funnel Optimization /
For Wunderman Thompson, New York City
︎ Where we were. Volkswagen’s landing pages were underperforming, not because the content lacked substance, but because the structure wasn’t built for how people actually shop, decide, or act. The pages reflected internal priorities more than customer behavior.
︎ Where we wanted to be. We set out to change that. We wanted a digital experience built from the driver’s point of view—one that guided real users through a thoughtful, intuitive journey from consideration to dealership, and felt as modern as the vehicles themselves. The goal wasn’t just to inform, it was to convert.
︎ How we got there. We began with a deep dive into user behavior, content flow, and performance data. The existing structure was misaligned with visitor expectations, especially for high-intent users exploring vehicle models. The UX was disorganized, the content hierarchy was unclear, and the page story was disconnected from its strategic role in the customer journey.
We partnered with Volkswagen to reframe the approach through a CX lens. These pages weren’t just there to inform; they needed to convert. Using customer journey mapping, behavioral personas, and sales funnel insights, we aligned cross-functional teams around a shared vision and rebuilt the experience based on real audience intent. The result was a content and UX strategy that mirrored how people actually make decisions—with emotion, practicality, and curiosity—and moved them seamlessly from exploration to action.
When we got there. We knew the strategy had landed when the redesigned experience delivered a 30% increase in dealership handoffs. Engagement improved across key touchpoints, and users moved more confidently through the funnel. The new journey didn’t just perform better — it felt better. Aligned, intuitive, and built for the way real people move.
︎︎︎ Click here to view all VW model landing pages (MLPs).
We partnered with Volkswagen to reframe the approach through a CX lens. These pages weren’t just there to inform; they needed to convert. Using customer journey mapping, behavioral personas, and sales funnel insights, we aligned cross-functional teams around a shared vision and rebuilt the experience based on real audience intent. The result was a content and UX strategy that mirrored how people actually make decisions—with emotion, practicality, and curiosity—and moved them seamlessly from exploration to action.
When we got there. We knew the strategy had landed when the redesigned experience delivered a 30% increase in dealership handoffs. Engagement improved across key touchpoints, and users moved more confidently through the funnel. The new journey didn’t just perform better — it felt better. Aligned, intuitive, and built for the way real people move.
︎︎︎ Click here to view all VW model landing pages (MLPs).
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