We build strong businesses from the inside out.
At Chai Gate, our six strategic service pillars and time-tested methodology blend dialogue and data to clarify your most valuable offerings, highlight stakeholder needs, and align with market fundamentals — revealing powerful opportunities for your brand and business.
Then we unlock those opportunities together through stories, systems, and design — creating lasting value for you by accounting for everyone.
At Chai Gate, our six strategic service pillars and time-tested methodology blend dialogue and data to clarify your most valuable offerings, highlight stakeholder needs, and align with market fundamentals — revealing powerful opportunities for your brand and business.
Then we unlock those opportunities together through stories, systems, and design — creating lasting value for you by accounting for everyone.
Good For Your Body Juice Bar
Consumer Research / Business Strategy / Integrated Visual Identity Design / Communications Strategy / Illustration / Packaging Design / Art Direction
New York City, NY
︎︎ Where we were. Good For Your Body Juice Bar was launching as a new entrant in the competitive beverage market. While they had a clear vision of being an environmentally responsible and organic brand, they needed an identity system that would both capture attention and communicate their values authentically.
︎︎ Where we wanted to be. The brand aimed to position itself as a vibrant, eco-conscious choice in the juice bar category, making organic beverages appealing while demonstrating environmental responsibility in every aspect of their business.
Consumer Research / Business Strategy / Integrated Visual Identity Design / Communications Strategy / Illustration / Packaging Design / Art Direction
New York City, NY
︎︎ Where we were. Good For Your Body Juice Bar was launching as a new entrant in the competitive beverage market. While they had a clear vision of being an environmentally responsible and organic brand, they needed an identity system that would both capture attention and communicate their values authentically.
︎︎ Where we wanted to be. The brand aimed to position itself as a vibrant, eco-conscious choice in the juice bar category, making organic beverages appealing while demonstrating environmental responsibility in every aspect of their business.
︎︎How we got there. Through consumer research and strategic planning, we developed a brand strategy that would resonate with health-conscious, environmentally aware customers. Our solution centered on creating liquid color illustrations that showcased the fresh produce behind each product, making the natural, organic quality of the juices immediately apparent.
Cost-effectiveness and environmental responsibility were integrated into every decision. We created an art direction system that could flex across all touchpoints while maintaining brand consistency. By utilizing 100% recycled materials and environmentally friendly production methods, we ensured the identity package physically embodied the brand's commitment to sustainability.
The result was a vibrant, cohesive brand identity that generated intrigue while maintaining ecological integrity. From packaging to communications, each element worked together to create appetite appeal while reinforcing the brand's commitment to both personal and planetary health.
Cost-effectiveness and environmental responsibility were integrated into every decision. We created an art direction system that could flex across all touchpoints while maintaining brand consistency. By utilizing 100% recycled materials and environmentally friendly production methods, we ensured the identity package physically embodied the brand's commitment to sustainability.
The result was a vibrant, cohesive brand identity that generated intrigue while maintaining ecological integrity. From packaging to communications, each element worked together to create appetite appeal while reinforcing the brand's commitment to both personal and planetary health.
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