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Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Chai Gate’s six service pillars and time-tested methodology strategically combines data and dialogue to highlight your most valuable offerings, understand stakeholder needs, and leverage market fundamentals—revealing powerful insights and opportunities for your brand and business.
Opportunities that we will unlock together, creating value for you by accounting for everybody.
Good For Your Body Juice Bar
Consumer Research / Business Strategy / Integrated Visual Identity Design / Communications Strategy / Illustration / Packaging Design / Art Direction
New York City, NY
︎︎ Where we were. Good For Your Body Juice Bar was launching as a new entrant in the competitive beverage market. While they had a clear vision of being an environmentally responsible and organic brand, they needed an identity system that would both capture attention and communicate their values authentically.
︎︎ Where we wanted to be. The brand aimed to position itself as a vibrant, eco-conscious choice in the juice bar category, making organic beverages appealing while demonstrating environmental responsibility in every aspect of their business.
Consumer Research / Business Strategy / Integrated Visual Identity Design / Communications Strategy / Illustration / Packaging Design / Art Direction
New York City, NY
︎︎ Where we were. Good For Your Body Juice Bar was launching as a new entrant in the competitive beverage market. While they had a clear vision of being an environmentally responsible and organic brand, they needed an identity system that would both capture attention and communicate their values authentically.
︎︎ Where we wanted to be. The brand aimed to position itself as a vibrant, eco-conscious choice in the juice bar category, making organic beverages appealing while demonstrating environmental responsibility in every aspect of their business.
︎︎How we got there. Through consumer research and strategic planning, we developed a brand strategy that would resonate with health-conscious, environmentally aware customers. Our solution centered on creating liquid color illustrations that showcased the fresh produce behind each product, making the natural, organic quality of the juices immediately apparent.
Cost-effectiveness and environmental responsibility were integrated into every decision. We created an art direction system that could flex across all touchpoints while maintaining brand consistency. By utilizing 100% recycled materials and environmentally friendly production methods, we ensured the identity package physically embodied the brand's commitment to sustainability.
The result was a vibrant, cohesive brand identity that generated intrigue while maintaining ecological integrity. From packaging to communications, each element worked together to create appetite appeal while reinforcing the brand's commitment to both personal and planetary health.
Cost-effectiveness and environmental responsibility were integrated into every decision. We created an art direction system that could flex across all touchpoints while maintaining brand consistency. By utilizing 100% recycled materials and environmentally friendly production methods, we ensured the identity package physically embodied the brand's commitment to sustainability.
The result was a vibrant, cohesive brand identity that generated intrigue while maintaining ecological integrity. From packaging to communications, each element worked together to create appetite appeal while reinforcing the brand's commitment to both personal and planetary health.
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