Let’s make your business strong. Like chai, from the inside out.
Our time-tested strategic methodology combines data and dialogue to highlight your most valuable offerings, the many important people involved, and the most relevant market fundamentals revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, to create value for you by accounting for everybody.
Our time-tested strategic methodology combines data and dialogue to highlight your most valuable offerings, the many important people involved, and the most relevant market fundamentals revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, to create value for you by accounting for everybody.
The Soup Bowl
Market Research / Consumer Research / Business Strategy / Brand Positioning / Integrated Visual Brand Identity / Illustration / Packaging Design / Marketing Communications
For Idea Spice Design, Mumbai, India
︎ Where we were We were launching a new soup business in Mumbai’s busiest mall, aiming to attract customers with Indo-Western taste preferences.
︎Where we wanted to be Our goal was to become the go-to choice for those seeking a comforting, convenient, and healthy meal option.
︎How we got there Our approach began with conducting primary research in high-traffic food courts to understand customer behaviors, food preferences, and the impact of seasonal variations.
Market Research / Consumer Research / Business Strategy / Brand Positioning / Integrated Visual Brand Identity / Illustration / Packaging Design / Marketing Communications
For Idea Spice Design, Mumbai, India
︎ Where we were We were launching a new soup business in Mumbai’s busiest mall, aiming to attract customers with Indo-Western taste preferences.
︎Where we wanted to be Our goal was to become the go-to choice for those seeking a comforting, convenient, and healthy meal option.
︎How we got there Our approach began with conducting primary research in high-traffic food courts to understand customer behaviors, food preferences, and the impact of seasonal variations.
We found that customers gravitated towards flavors that reminded them of home, preferred no-fuss food presentations with easy-to-pack leftovers, and favored warm, comforting foods during Mumbai's frequent rainy days.
Recognizing that comfort was a key factor in customer choices, we decided to create a brand space that evoked "abundant comfort."
We designed a visual identity inspired by the nostalgic image of soup prepared in cast-iron cauldrons, reminiscent of a time when meals were a communal, eagerly anticipated event, filled with the aromas of fragrant seasonings.
This concept was encapsulated in a punchy, memorable logo that was both cost-effective and simple to produce. We complemented this with community-focused imagery, crafting a compelling and scalable brand identity system that resonated with our target audience.
Recognizing that comfort was a key factor in customer choices, we decided to create a brand space that evoked "abundant comfort."
We designed a visual identity inspired by the nostalgic image of soup prepared in cast-iron cauldrons, reminiscent of a time when meals were a communal, eagerly anticipated event, filled with the aromas of fragrant seasonings.
This concept was encapsulated in a punchy, memorable logo that was both cost-effective and simple to produce. We complemented this with community-focused imagery, crafting a compelling and scalable brand identity system that resonated with our target audience.
