Let’s make your business strong. Like chai, from the inside out.
Our time-tested strategic methodology combines data and dialogue to highlight your most valuable offerings, the many important people involved, and the most relevant market fundamentals revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, to create value for you by accounting for everybody.
Our time-tested strategic methodology combines data and dialogue to highlight your most valuable offerings, the many important people involved, and the most relevant market fundamentals revealing powerful insights and opportunities for your brand and business.
Opportunities that we unlock together, to create value for you by accounting for everybody.
"I look for what needs to be done. After all, that's how the universe designs itself."
- Buckminster Fuller
Meet Adi
A brand strategist and design methodologist, Adi has over 15 years of international experience in the finance, utilities, automotive, media, healthcare, education, food & beverage, real estate, and e-commerce sectors.
Born in New Delhi in 1984, Adi embarked on her academic journey at the National Institute of Design in Ahmedabad, where she earned a bachelor's degree in Communications Design, later honing her expertise at Pratt Institute in New York City, where she obtained a master’s degree in Design Management.
Her early career in India, where she led projects for multinational corporations established her credentials in strategic design processes and set the stage for subsequent achievements in the US. This bicultural experience has magnified her ability to deliver purpose-led brand & product solutions across consumer journeys, at any stage of a company’s innovation cycle.
Adi currently leads strategic brand initiatives in New York City, where she drives transformational outcomes integrating ecological, economic, and equitable business practices with human-centered design philosophy. She covers process areas such as ethnographic research, CX aligned engagament modeling, corporate brand strategy, and integrated marketing utilizing a unique approach she refers to as the "Chai Gate"—a co-creative space where dialogue and data meet to create lasting value for your brand and business.
Known for her strategic depth, effective creativity, and a profound dedication to craft, Adi's approach is both rigorous and inclusive. She leads in-house and agency teams with purpose and continues to influence the future landscapes of businesses, both small and large, fostering innovative outcomes and driving lasting growth.
Ready to transform your business? Let’s connect today so we can get started.
FIND CUSTOM SOLUTIONS FROM THE CHAI GATE® FOR THE FOLLOWING BRANDS IN NEW YORK CITY, LOS ANGELES, RENO, LISBON, DUBAI, GURUGRAM, MUMBAI, AND NEW DELHI.
AOL, Baron Capital, Blick!, Boehringer Ingelheim, California Doughnut Economics Coalition, Chromadex, Citadel, Columbia University, ConEdison, ETS, Gracias Madre LLC, HSBC, ICICI Bank, inVentiv Health, John Powers Middleton, Kalpataru Group, Kenta Yonesaka, Los Angeles Distillery, Ltd., Mega Mall, Mercer, Namastday Yoga Center, Nestlé, Not Same, Equal., Otsuka Pharmaceutical Co., PepsiCo Foods, Pfizer, Powerfoods.pt, Pratt Institute, PwC, Sanofi Pasteur, Simpli.fi, Tanjore NYC, The Archeology Podcast Network, The Coca-Cola Company, The Frisch School, The Interpreter Magazine, The Palacio Group, The Soup Bowl, Thomson Reuters, United Business, Volkswagen,