HELLO & WELCOME
TO THE
CHAI GATE® 



︎︎︎ Steeped in Process

︎︎︎ Meet Adi
︎︎︎ Contact


Let’s strengthen your business from the inside out.

Our strategic methodology brings together dialogue and data to reveal your most valuable offerings, all the people involved, and relevant market fundamentals to reveal powerful insights and opportunities for your brand and business.

Opportunities that we’ll then capitalize on, producing value for you by accounting for everybody.
Let’s design solutions that’ll strengthen your company from the inside out.

Our research-led methodology will bring together relevant market fundamentals, your business‘ offerings, and all the people involved in them to reveal powerful insights and opportunities.

Opportunities that we’ll then design for, creating value for you by accounting for everybody.









"Chai Gate," a co-creative space where dialogue and data converge to create lasting business value across diverse markets and perspectives.


Meet Adi 

A seasoned Brand Strategist and Design Methodologist, Aditi Mukherjee, a.k.a. Adi, has over 15 years of international experience in the finance, utilities, automotive, media, healthcare, education, food & beverage, real estate, and e-commerce sectors.

Born in New Delhi in 1984, Adi embarked on her academic journey at the National Institute of Design in Ahmedabad, where she earned a bachelor's degree in Communications Design, later honing her expertise at Pratt Institute in New York City, where she obtained a master’s degree in Design Management.

Her early career in India, where she led projects for multinational corporations established her credentials in strategic design and set the stage for subsequent achievements in the US. This bicultural experience has magnified her ability to deliver purpose-led product solutions across consumer journeys and at any stage of a company’s innovation cycle.

Adi currently leads strategic brand initiatives at Code and Theory NYC, where she drives transformational outcomes integrating ecological, economic, and equitable business practices with human-centered design. She covers process areas such as ethnographic research, CX, corporate brand strategy, and marketing communications utilizing a unique approach she refers to as the "Chai Gate,"—a co-creative space where dialogue and data converge to create lasting business value across diverse markets and perspectives.

Known for her strategic depth, unwavering work ethic, and a profound dedication to craft Adi's approach is both confident and thoughtful. She leads with purpose as she continues to influence the future landscapes of businesses, both small and large, driving growth and fostering innovative outcomes.